Want leads? Then you need a Lead Magnet.
But not just any kind of Lead Magnet.
No point having a Lead Magnet that attracts a bunch of people who will never become a customer or client.
Instead, you want to have a Lead Magnet that gets you highly-qualified leads.
And that means you want leads that are actually going to buy your products and services, and become long-term clients and customers of yours.
And for that, you need the right kind of Lead Magnet.
In this post, I’m going to show you 3 Lead Magnets that generate highly-qualified leads, and have been proven to work well for me and my clients.
Regardless if you’re selling online courses, memberships, or coaching & consulting, these 3 Lead Magnets will work for you.
And best of all, I’m going to show you exactly how to create each one of them for your business!
If you’re ready, let’s get rolling!
What Is A Lead Magnet?
Now, if you already have started online marketing, then I’m pretty sure you already know what a Lead Magnet is. Some people call it an “opt-in bribe”, or an “ethical bribe”.
Essentially, a Lead Magnet is a piece of content that serves as an incentive to get your audience to give their email to you.
And it’s the first piece of content that your audience gets when they enter your funnel.
From the diagram above, you can see that in order for your audience to get your Lead Magnet, they will have to give you their email address.
Now, if you’re new to building an online business, you might be wondering why get their email?
I’m sure if you have been using the internet for a while now, you probably already have shared your email to a ton of online sites.
For example, if you go to Amazon, you will first need to register your email address in order to purchase anything.
And the reason they want to do that instead of simply getting your credit or debit card to make the purchase, is because they want to keep you coming back to buy more from them.
With your email, they can simply send you an email to let you know of the latest promotions they have.
That is how they can constantly be in communication with you, and get you to buy more from them.
In fact, it’s how all the big companies that sell direct to consumers operate these days.
And it’s the same for us small guys.
To build your online business successfully, you need to capture the emails of your audience.
Because this is how you can get your audience into your world.
And by “into your world”, it means that you can now give them more value through emails.
Through your emails, you can send them more content that will help your audience, and ultimately, you can get them to buy your products and services, and even become long-term clients and customers of yours.
And the first step to doing so, is through your Lead Magnet. And that is why your Lead Magnet must be good.
The Lead Magnet’s Objectives
There are 2 primary objectives of a Lead Magnet:
- To get the contact details of your audience (primarily email address).
- To give value and create a positive impression in your audience towards you.
The first objective is straightforward. Lead Magnets are designed to get the contact details of your audience.
The only way your audience can get your Lead Magnet is by giving you their email address.
However, the second objective is something that many people miss out in their online business.
If you want your audience to ultimately buy from you and become your long-term customers and clients, then you need to give them a Lead Magnet that is highly valuable to them.
The problem with most of the Lead Magnets these days is that many people just put up a very simple 2 – 3 page PDF that doesn’t provide much value.
You see, your Lead Magnet is like creating a “first impression” in your audience.
It’s like going on a first date. Surely you want to go on the date and give a first good impression right?
For guys, you certainly do not want to go on the date dressed all sloppily, and have your hair all messed up like this guy:
And for ladies, you do not want to come across as desperate for the guy like this lady:
Instead, you want to come across as someone nice, fun and pleasant to be with.
This way there will be more dates to come, and you might eventually get together with that person in the end!
Similarly, if your Lead Magnet is good, then your audience will perceive you favorably.
And when they perceive you favorably, there will be a good chance that they will buy from you and even become your long-term clients and customers.
But if your Lead Magnet isn’t good, then the impression your audience will have of you won’t be good as well.
And you would have missed your chance to leave a good first impression because you don’t get a second chance to leave a first impression.
Even if you might have some valuable content down the line in your email sequence, it wouldn’t matter if the very first content fails to capture the attention of your audience.
Because most people are going to unsubscribe even before they get to read your best content.
I can’t remember how many times I’ve signed up for a Lead Magnet, only to unsubscribe on the spot because it did not make me feel that I was given something of value.
I remembered at the start when I created a simple PDF which was about 3 pages long, I had lots of people unsubscribing when they had only just opted in.
It’s like they were saying:
And because of that experience, I realized that the content that you give as your Lead Magnet is vitally important to determining the perception they will have towards you and your business.
If the content they get is something that is very general, unspecific, short and not really helpful, then the perception they would have of you and your business would be the same as well.
And that would result in a high number of unsubscribes, which will lead to lesser sales.
But if the content that they get is detailed, shows clear and detailed examples that can help them with a problem they have, then the perception they will have of you and your business will certainly be a positive one.
And that can lead to more sales down the road. That’s why it’s vital to create a really good Lead Magnet.
So a really good Lead Magnet is an incentive for both your audience to want to give you their email, and also an incentive for you to really provide something of immense value so that it will be a win-win situation for both sides.
And if you provide them with immense value before they even buy any of your stuff, they will conclude that if the content you put out for free is so good, then your paid content must be amazing.
[FREE DOWNLOAD] The Coach’s Blueprint
The 3 Lead Magnets That Get Highly-Qualified Leads
After trying many different types of Lead Magnets, I found that there are 3 Lead Magnets that work really well to get leads.
For each Lead Magnet, I have listed out 3 key attributes:
- Format: This how the Lead Magnet is delivered to your audience.
- Difficulty Level: This is in terms of how difficult it is to create the Lead Magnet
- Lead Quality: This refers to the quality of the leads gotten from the Lead Magnet in terms of how likely your audience is to buy from you down the road.
Lead Magnet #1: The 10-Page Blueprint
Format: Delivered as a PDF file
Difficulty Level: 3/5
Lead Quality: 3/5
What Is It?
According to the dictionary, the definition of Blueprint is:
So The 10-Page Blueprint is essentially a plan, a roadmap, a formula, to show your audience how to get from where they are right now, to the desired end goal.
However it’s not meant to be a 300-page document like a book, or even a 30-page ebook.
In fact, it’s just 10 pages long and hence called the 10-Page Blueprint.
The good thing about The 10-Page Blueprint as compared to the other 2 Lead Magnets (as you’ll see below), is that it’s much simpler to create.
You can quickly create it within a day, and it gets a very high conversion rate because the commitment level needed to consume this type of Lead Magnet is relatively low.
What do I mean by the “commitment level needed”?
Basically it’s the time needed for your audience to go through your Lead Magnet.
So if it takes just a couple of minutes to consume your Lead Magnet, then the commitment level will be considered low.
But if it takes possibly hours to consume your Lead Magnet, then the commitment level will be considered high.
For the 10-Page Blueprint, the commitment level is considered low.
And the reason the commitment level is low is because the Blueprint is delivered in PDF format, and is only 10 pages long. So, it can be read all at once in under 15 minutes.
And because of this, this Lead Magnet gets lots of downloads.
Now, although the 10-Page Blueprint gets lots of downloads and has a high conversion rate, the trade-off will be in the Lead Quality (compared to the other 2 Lead Magnets you will see below).
Because this Lead Magnet is so easily consumable, you will get all kinds of people downloading it just to see what you have to say.
They may not necessarily be interested in learning from you, but could just be curious to see what you have written.
The Lead Quality also determines the engagement your audience will have with your emails down the road.
Generally, the higher the commitment needed for your audience to consume your Lead Magnet, the higher their engagement will be in reading your emails.
And this is important because it is through your email sequence that you sell your products and services to your audience.
How To Create It
Creating The 10-Page Blueprint is simple, and I’ve laid out the content of each page for you so you can easily model and create this Lead Magnet as well!
The Front Cover
This is where you create your cover for your 10-Page Blueprint.
If you noticed on this cover, there are a few important elements to make this cover interesting enough to capture the attention of your audience.
For example, you want to show a sneak peek into what is inside the 10-Page Blueprint.
On this cover, I showed a diagram like a flow chart.
What this does is it intrigues your audience to find out more about what this is, and will make them want to download it.
For some reason, people love it when there is some sort of diagram or flow chart on the cover.
Psychologically, your audience will feel that you have a plan that can help them solve their problems, and help them achieve the desired results they want.
And guess what – You do!
That’s why it’s very important to include this on the cover as this diagram will help you increase the desirability of your Blueprint.
So you too want to think of a diagram similar to the one shown above in your own 10-Page Blueprint Lead Magnet.
Page 1: Introduction
On this page, you simply write a brief introduction about yourself, what the Blueprint is about, and what your audience will learn in your Blueprint.
What you can include here is to briefly write what this Blueprint is about, who you are, what you do, and how this Blueprint can help them.
Additionally, you want to also include a brief story of yourself to get your audience to relate to you.
What I like to write here is basically how I went from nothing to achieving the results that my audience wants.
So for example, if you are teaching people how to lose weight through a special way of dieting, then you can mention your struggles and failures at the beginning.
This will let your audience realize that they are not alone, and that you too have gone through a similar situation as them.
Then you want to mention how you overcame those struggles to eventually losing the weight through what you will be sharing with them in this Blueprint.
This will get your audience much more excited to read your Blueprint!
Page 2: Table of Content
This is where you simply put the table of contents of your Blueprint, and to explain how to use the Blueprint.
As you can see in the screenshot above, I have 4 parts in my table of contents and you can model it for your Blueprint as well.
Page 3 – 6: Key Elements Diagram
On these 4 pages, this is where you want to show a diagram of the 3 “key elements” of the method or system you’re teaching.
To come up with these elements, all you have to do is simply break your method or system into 3 big steps.
Once you have identified the 3 big steps, further break them down into 3 sub-steps.
So, it should look something like this:
- Your System
- Key Element #1:
- Sub-Step 1.1
- Sub-Step 1.2
- Sub-Step 1.3
- Key Element #2
- Sub-Step 2.1
- Sub-Step 2.2
- Sub-Step 2.3
- Key Element #3
- Sub-Step 3.1
- Sub-Step 3.2
- Sub-Step 3.3
- Key Element #1:
Page 7 – 9: Description of Key Elements
Once you have created the diagrams and identified the steps and sub-steps, this is where you want to get into the description of each of the key elements and the sub-steps.
For each key element, it should only be one-page long.
So, this is where you want to gauge the length of your content for each key element so that it fits nicely into one page.
Page 10: System Diagram & Explanation
Finally, on the last page, this is where you put your system diagram.
In the system diagram, you want to show the flow of your system in steps.
This way, your audience will be able to know what steps they need to take in order to reach their end goals.
After all, this is a Blueprint so you certainly want to show them the step-by-step plan to achieve their end goals!
Additionally, if you already have created a webinar, what I like to do is create one more page for the purpose of getting my audience to the webinar.
This way you can immediately sell your products and services after they have downloaded your 10-Page Blueprint.
But if you don’t have a webinar created, then it’s fine to just have the previous 10 pages.
Once you have created these 10 pages, what you have now is your very own 10-Page Blueprint Lead Magnet!
Overall, The 10-Page Blueprint is a powerful Lead Magnet to have for your business.
If you want to create something quick and get lots of leads, then this will certainly be the perfect Lead Magnet for you.
Lead Magnet #2: The Email Course
Format: Delivered through emails
Difficulty Level: 4/5
Lead Quality: 4/5
What Is It?
The Email Course is basically a free course that you send by email.
It is drip-fed over a number of days and is delivered by your email autoresponder.
It can be anywhere from a 3-Day Email Course to a 10-Day Email Course.
So, if it’s a 3-Day Email Course, then you will send an email each day over 3 days.
And if it’s a 10-Day Email Course, then you will be sending an email a day over 10 days.
Any shorter than 3 days and it won’t really be a “course”.
And any longer than 10 days would just be too long as that might lose the interest of your audience before you get to the sale.
Anywhere from 3 – 10 days would be good although I personally prefer to create an email course that’s 4 – 7 days long.
In my testing, that’s the sweet spot to give sufficient value to your audience, yet be able to effectively sell your products and services after that.
The Email Course is a great Lead Magnet to deliver value to your audience over time.
The great thing about an Email Course is that it encourages your leads to open their emails.
Email Marketing is one of the most powerful ways to sell your products and services.
But one of the biggest problems many people have in their online business is actually getting their leads to open and read their emails.
The more your leads open and read your emails, the better your chances of selling your products and services to them.
But if they don’t open your emails, then you won’t be able to sell to your audience.
That’s where the Email Course comes in.
When you have an Email Course as your Lead Magnet, it naturally gets your audience to look forward to your emails.
And what that means is that you can have higher open rates, and that can lead to more sales!
That’s why the Email Course is a very powerful Lead Magnet, and one that I recommend most people to go with.
You could also turn that 5-Day Email Course into a 5-Day Challenge as well:
How To Create It
The way I like to create an Email Course is to first simply break down the steps needed to get your audience from where they are now, to where they want to be – meaning the end goals or results that they want to achieve.
As an example, let’s pretend that you teach people how to set up blogs.
So the possible steps could be:
Step 1: Register a domain name and web host
Step 2: Choose a WordPress theme
Step 3: Create 3 blog posts
Step 4: Setup autoresponder
End Goal: A fully-setup blog up and running
In this case, since there are only 4 steps, then you would create a 4-Day Free Email Course.
Once you have written the steps, what you do next is to convert these steps into subject lines for your Email Course.
So, from the steps above, here’s what you might write as subject lines for each email:
Email #1: The first CRUCIAL step you have to do to create a blog
Email #2: How to choose the right WordPress theme for you
Email #3: How to write posts that people will love to read
Email #4: The “magic” to getting sales 24/7
As you can see, I took the very plain-looking steps and turned it into interesting subject lines that will attract the attention of your ideal audience, and compel them to read your email.
And if you are in a niche that requires visual demonstrations like teaching martial arts, then in each of the emails, you could link to a video with a martial art video lesson.
And again, this is extremely powerful because it builds a connection with your audience, and allows them to get to know you better as you teach them a new lesson each day.
Now, if you’ve noticed, I’ve rated the Lead Quality for the Email Course as 4/5, which is higher than the 10-Page Blueprint.
And the reason is because the commitment level to consume the Email Course is slightly higher than the Blueprint.
Unlike the Blueprint where it is delivered in a PDF format and can be consumed in one sitting, the Email Course is delivered over a number of days.
That means that if your audience wants to read all of the content from your Email Course, then they will have to patiently wait each day for your emails to arrive in their inbox.
And this is, by design, is a great thing because as I’ve mentioned earlier, you sell your products and services through emails.
So if the only way your audience can get access to your Email Course is by reading your emails, then by design your audience would naturally be looking forward to your emails.
This is a seamless transition from your Lead Magnet to your emails unlike the 10-Page Blueprint, because your Lead Magnet is your emails!
What I found when using the 10-Page Blueprint as my Lead Magnet is that my first email would have a high open-rate because they know that the download will be delivered in the first email.
However, once they have downloaded the Blueprint, from the second email onwards, the open rate drops.
With the Email Course, the open rates across all the emails pretty consistent.
And that’s why the Email Course is a fantastic Lead Magnet to consider for your business.
[FREE DOWNLOAD] The Coach’s Blueprint
Lead Magnet #3: The Webinar
Format: Video Webinar
Difficulty Level: 5/5
Lead Quality: 5/5
What Is It?
The Webinar is one of the most powerful Lead Magnets to get really highly-qualified leads.
If you’ve been in the online marketing world for a while, you will notice that webinars get used a lot, and that’s for good reasons as well.
You see, webinars are powerful because your audience gets to hear your voice, and in some cases see you as well.
This forms a very powerful connection in your audience’s mind towards you.
It’s one thing to just read a piece of content from someone, but to actually hear that person’s voice, and even see them talk creates a strong rapport that a written piece of content can’t.
When done right, Webinars can build a strong connection with your audience and it builds trust faster.
The great thing about Webinars is that it doesn’t serve just as a Lead Magnet.
It also serves as your sales machine to sell your products and services.
Furthermore, with Webinars, you can sell high-ticket products & services much better than typical sales pages can.
For example, if you are selling your online course, coaching program or consulting services above a thousand dollars, then creating a Webinar to sell it would definitely be more effective than a sales page.
And with Webinars, you can literally generate a sale in about 1.5 hours (a webinar is typically about 1 – 2 hours long) after someone opts in to watch your Webinar!
However, getting someone to attend your Webinar isn’t exactly as easy as the 10-Page Blueprint, or the Email Course.
And the reason is because the commitment level needed by your audience is higher.
Your audience has to sit and listen to you for roughly 90 minutes in your webinar, and not many people are willing to commit that amount of time when they have so many distractions and things going on in their life!
So, in order to get your audience to watch your Webinar, you would need to have given some value upfront, prior to them watching it.
It’s like if you go on a date with someone for the first time, you don’t go immediately asking that person to stay over at your house that night!
While it’s certainly possible in some cases for that to happen, most of the time, you’d stand a better chance if you take your date out a few more times first, like to the movies and a couple of nice candlelight dinner (and possibly lots of alcohol lol :D).
Similarly, it’s also possible to get some people to watch your Webinar without first providing any value beforehand.
But most people would tend to get on your Webinar only after seeing some of your content.
Furthermore, creating a good Webinar can take lots of time, effort, and not to mention, can be pretty daunting if you are doing a live Webinar in front of your audience.
But nonetheless, creating a Webinar can be a good investment of time and effort because if you do it well, the reward will be lots of sales, customers, and clients!
How To Create It
Just like there are many ways to “skin a cat”, there are also a number of Webinar “formulas”.
After experimenting with a few different formulas, the one I found to have worked well is as follows:
Part 1: The Hook
This is where you want to hook your audience into the rest of your Webinar.
Just like sales pages, you need to have a good and strong hook that will capture the attention of your audience, to make them want to stay for the rest of your Webinar.
If your hook is good, that will get your audience to want to sit through the whole Webinar and get to your offer.
But if your hook is bad, then your audience might just stop watching your Webinar altogether from the start.
Therefore it’s really crucial to spend time to come up with a good hook for your Webinar.
Part 2: What You Will Cover
This is simply where you get into the overview of what you will be covering in your Webinar, and will be the bridge to the rest of your content.
Typically, I like to have 5 – 7 points here. And each point you put out has to “earn” it’s way to the slide.
Meaning to say that you don’t want to just put up any point that doesn’t sound tantalizing to your audience.
Instead, each point should address a problem that your audience has, and strikes their curiosity enough to make them want to stay for your whole Webinar.
Part 3: The 5 Big Mistakes
A question for you:
Which will you regret more – Not being able to make a million dollars?
Or losing a million dollars you already had?
Obviously the latter right?
That is why people tend to pay more attention when you point out the mistakes they are making, compared to giving them solutions and telling them what to do.
Mentioning mistakes is much more compelling than teaching your audience what they should be doing.
So in this next part of your Webinar, what you want to do is point out the 5 big mistakes that many of your audience make when it comes to trying to achieve the end goal that they want.
For example, if you are in the dating niche, then it could be 5 big mistakes that people make when trying to get dates.
Or, if you are in the fitness niche, it could be 5 big mistakes that people make when trying to lose weight and gain mass.
Then at the end of the mistakes, what I like to do is get into a little bit of what they should be doing instead.
And that primes your audience nicely into the next part of your Webinar, and that is your offer.
Part 4: Your Offer
This is where you get into pitching your offer, telling your audience exactly what they will get when they buy.
And the way I like to transition from the content part of my webinar to my offer is by simply letting my audience know that there are 2 options.
The first option is that they can try and figure things out on their own to get to the end result they desire.
And the second option is for me to help them get to their end goal.
This is where I transition to my offer.
Regardless if you’re selling an online course, a membership, or coaching and consulting, you can use this transition method.
Then from here, you get into your offer.
In your offer, you detail exactly what your audience will get when they buy, what bonuses they will get, and how much the price is.
Part 5: The CTA (Call-To-Action)
Once you have given your offer, the next step is to get them to take action to buy your online course, membership program, or coaching & consulting services.
This is what we call the Call-To-Action.
As much as possible, you want your audience to purchase on the spot while they are still on your Webinar.
But of course, you want to do it with class and not be like this guy…
Part 6: FAQs (Frequently Asked Questions)
The last part of your Webinar is where you get into your FAQs.
If you did your Webinar well, you should get a number of questions as you get to the close.
Generally, I like to answer about 5 – 7 questions, and you should only answer questions pertaining to your offer, and not your course.
For example, if someone asks how many videos are there in module two of your online course, then I generally will ignore that because it doesn’t help you in selling your offer.
You only want to answer questions that help explain your offer better and helps your audience with their decision making process easier.
These would be questions like:
“How is this program different from your other programs?”
“How long does it take for me to see results?”
“What if I’m still not sure if this is for me / if this can help me?”
“When is the last date to join the program?”
“Will this work for me if I’m completely brand new?”
As you can see, these questions are pretty much objections as to why they cannot buy your products and services.
These are the “barriers” that are in the way of your audience from buying from you.
And that is why you really want to take the time to address them in your Webinar and turn these objections into positive points to get your audience to buy.
Because if you remove these objections that they have in their mind, then there’s nothing in the way for them to buy from you.
After you get to your last question, all you have to do is another Call-To-Action to get your audience one more reminder to join your program.
With that, you can end your Webinar!
Having a Lead Magnet is an essential part of your business whether you are selling Online Courses, Coaching Programs, or getting one-on-one clients.
Using any of the 3 Lead Magnets I’ve mentioned in this post will help you generate not just leads, but highly-qualified leads that can lead to getting customers and clients for your business.
Now it’s time for you to go ahead and create your own Lead Magnet and let me know how it goes!
Your Next Step
Did you like this post?
If so, then you’ll want to download the Coach’s Blueprint:
Did You Like This Post?
I’ve created this post with lots of love and I’m constantly thinking of how I can make every post as helpful as possible for you 🙂
If you liked this post or you felt it was helpful, would you please share it? I’d really appreciate it if you do!
Remember, sharing is caring! It won’t even take 5 seconds of your time.
So go ahead, click the share button below now to share the love! You rock!