Thinking of how to start an online business but not sure how to start?
Or maybe you are thinking of creating a product for your business but not sure what to create?
Or maybe you’re trying to generate more income from your business and but not sure how to do that?
Then you’re in the right place because in this post I’m going to show you a powerful online business model that is simple to start and can generate consistent revenue for you every single month.
In fact, this business model grew my business from $400/month to over $30,000/month in just a little over 12 months.
Before using this business model, I could never generate more than $1,00 per month. But after changing to this model, my revenue shot up to $10,000 in just 4 months.
And then subsequently to over $32,000 in the next 12 months.
This business model has since generated over 7-figures in revenue for my business, and I’m already excited at the possibilities of what it could do for your business as well!
I hope you are because this business model is what I call the Email Coaching Business.
What Exactly is Email Coaching?
Email Coaching is nothing more than simply providing coaching through emails.
That means the way you converse with your customers is through written emails instead of having to speak over the phone.
And how Email Coaching works is simply you providing your training modules through PDF files, and then providing support, guidance and coaching over emails.
So it’s basically like a simplified version of an online course (no videos or fancy website needed), but with the added support of your coaching through emails whenever they have questions.
So, for example, if your business is in helping introverted men get dates, then all you have to do is create your step-by-step training modules in PDF format, and then provide support through emails to coach and answer any questions your customers have.
Why Email Coaching?
Here are 5 reasons why you want to start an Email Coaching Business, especially if you’re just starting from scratch:
Reason #1: Easy to Create
Question for you:
Which product is the most commonly created information product these days?
The answer: Online courses.
Almost everyone who has an online business selling information products these days are creating and selling online courses.
However, creating a good online course isn’t easy.
To create a good online course, you need to create lots of videos, not to mention good quality videos if you want your customers to have a good experience.
And if you want to create an online course, you definitely want it to be good.
On top of that, you need to provide training materials to complement your video training, and also a site like Teachable to host your online course (which costs money).
But, for you to have a good and successful Email Coaching Business, all you need is just 2 simple things:
- Your step-by-step training materials in PDF format (no need to create videos if you don’t want to).
- A free email address (like Gmail, Yahoo Mail, Hotmail, etc.), to deliver your training materials, and provide coaching and guidance to your customers.
That’s it. It’s so much simpler, and faster to create compared to online courses.
You can literally finish creating your Email Coaching program in a weekend!
Reason #2: Easy to Sell
Email Coaching is not only easier to create, but it’s also much easier to sell compared to online courses.
If you had a choice to either get an online course or get coaching from the person who created the online course, which would you choose?
Most likely you would want to get coaching right?
And what if I told you that getting Email Coaching can be as affordable as getting online courses?
Suddenly getting Email Coaching becomes a no-brainer right?
And that’s why selling Email Coaching is much easier compared to selling online courses.
When I first started my online business, I was selling online courses for a year.
However, during that year, I only made $400 per month on average.
No matter how I tried to get more sales, I could never break past the $400 per month mark.
But when I changed to selling Email Coaching, I started to get more sales and was able to grow my business to over 6-figures by the first year of selling it.
And I did that without having to increase my traffic!
Reason #3: Get Better Results For Customers
Email Coaching can help you get results better for your customers than online courses can.
Most of the time when you buy an online course, you do not get much access to the course creator, or any access at all.
And because of this, it becomes much harder for people to get results from online courses.
But with Email Coaching, your customers will be able to get much better results because you can personally coach and guide them through emails.
As a result, you will get more happy and satisfied customers.
When I first started, I had bought many online courses.
While the online courses did help me get my business started, I was never able to make more than an average of $400 per month.
And no matter how many more online courses I bought, that didn’t help me increase my revenue.
What I needed wasn’t more online courses, but someone to tell me exactly what to do in my business, my situation, and coach and guide me along the way.
In other words, I needed coaching.
It was not until I got coaching & mentorship that I was able to break past the $400 per month mark (that had been “plaguing” me for a year) and generated over $30,000 per month in just a little over 12 months.
It’s because of coaching that I was able to get results for my business, and your customers will certainly benefit more from you helping them through Email Coaching.
Reason #4: You Can Do This Part-Time
The best part about Email Coaching is that you have plenty of time to reply to your customers, and because of this you’re able to do this business on the side.
Unlike the traditional coaching model where you have to get on the call with your customers once or twice a week and answer their questions on the call, with Email Coaching you typically have 24 – 48 hours to respond to your customers.
This gives you more than enough time to come up with a well-informed response.
And because there’s lots of time to get back to your customers, the Email Coaching Business is one of the best businesses to start even if you have a full-time job!
You can start your Email Coaching Business on the side, and once you have reached the point where you’re making more than what you earn at your full-time job, you have the option to quit your job and do you Email Coaching Business full-time.
Reason #5: Earn Monthly Recurring Revenue
We already know that it can be a huge challenge to generate income online.
In fact, one of the biggest struggles that many entrepreneurs face is not having consistent revenue in their business.
One month it could up, the next month down.
Without a consistent source of revenue, there will always be the fear of where income might come from for the next month.
On top of that, the pain of having to “start from scratch” each month, is something that many people dread.
And this was the problem I faced when I started out selling online courses.
Because online courses are “one-time payment” products, the only way I can make money is to get new sales.
So, if there’s no new sales for the month, then there’s no income for the month.
Because of that, I experienced very inconsistent revenue in my business.
On certain months it would be good and I would have quite a number of sales, while other months I would only have just a handful of sales.
And this “roller-coaster” revenue reflected in my own emotions as well.
For example, on a good month, I would be rejoicing and be feeling very confident, but when the following month’s sale took a dive, my confidence dived as well.
However, this all changed when I started selling Email Coaching. And the reason is that with Email Coaching, I generated Monthly Recurring Revenue!
As you can see from the screenshot above, many of those recurring payments were actually repeat payments.
Which means to say that the sale was made months ago. But I’m still getting paid continually month after month – automatically!
And that’s the beauty of Recurring Revenue!
With Monthly Recurring Revenue, you just have to get the sale once, and you get paid over and over again.
That was how I was able to quickly grow my business from $400 per month to over $30,000 per month in just slightly over 12 months.
I hope by now, after reading all these reasons, you are getting excited about the possibility of starting your own Email Coaching Business!
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So how do you exactly get started building your own Email Coaching Business?
Here are 6 steps to help you get started:
Step 1: Choose Your Topic
The very first step is to choose your topic. That means the topic and niche that you will be building your Email Coaching Business around.
So how do you choose your topic?
The best way to choose your topic is through the Venn diagram below.
First of all, identify all the topics that you have passion & interest in, and also all the topics that you have knowledge, skills or expertise on.
Now, while you can certainly build your Email Coaching Business around the topics you have knowledge, skills or expertise in, it’s also important that the topic is of your passion and interest.
Like Steve Jobs have said:
There are times when I felt like giving up when I first started.
But because this is my passion and interest, I was able to persevere through all the tough times.
And that’s why it’s also important that the topic you choose is something you have a deep interest in.
So here are a few questions for you to help you with this:
- What are you passionate about?
- What are the topics that you love talking about?
- What are some of the courses, books or programs that you have paid to learn?
- What do you have knowledge in?
- What are some of the skills that you have gotten over the years?
- What are you good at doing?
- What do you enjoy helping others with?
As you are going through these questions, write down as many answers as you can that come to mind.
The key here is to not think too deeply about it, but just brainstorm as many as you can.
Then once you have written it down, identify the top 5 most common topic that keeps coming up.
Then out of these 5 topics, you want to ascertain whether or not these topics also solve a burning problem.
This part is very crucial because if your topic is not a problem that many people want to be solved, then nobody would want to pay you to solve that problem.
So how do you tell whether your topic is a problem that people want to be solved?
The way I like to do this is by doing a Google search to see if many people are providing their coaching services on the topic.
If there are many people doing coaching on that topic, then chances are it’s because there are people paying money to get that problem solved!
So what you do is simply go to Google, and type in the “topic + coaching”, so if one of your topics is to teach dating, then you type in Google “dating coaching”.
If you see many results that show people are selling their coaching services in, then it’s a burning problem that people want to be solved.
After you have done this, what you should have left with are topics that are perfect to start your Email Coaching Business around.
If you have left with more than one topic, then choose the one that you feel you’re most interested in.
With that, it’s time to get to the next step.
Step 2: Identify Your Ideal Audience
In this step, you want to identify exactly who your ideal clients are, and research everything about them.
These are people that you want to help and it’s important to gather as much information as you can on them so that it becomes easier to create your marketing materials later on.
Peter Drucker said:
“The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself”
So who exactly is your ideal audience?
Are they busy professionals?
Are they mothers?
Are they entrepreneurs?
Are they female executives?
Are they athletes?
Are they successful women?
Are they teachers?
Are they heart-broken women?
Are they married businessmen?
What you want to do is to brainstorm as many groups of people that you can help at first, then eliminate them one by one as we go along to find the best group of people you can serve and help.
For example, imagine you are in the business of helping women find dates.
In this case, 3 possible groups of people you can help are:
- Young working women looking for dates
- Successful women wanting to find the right guy
- Female Executives over 30 that have never dated before
Next, you want to find out the group of people that are the lowest hanging fruit for you.
That means to find the group of people that you can help get the results the fastest for.
If you help people that are the most difficult to get results for, then there will be a chance that those people may not see results quickly and give up halfway.
So, it’s vitally important to choose the right group of people to help.
For the 3 groups of women we have identified above, which group would you be able to get the fastest results for?
So the first thing you want to do is identify the desired result that each of the groups want:
From the above table, we can see that there are two types of desired results:
- Find a date
- Find the right guy
Out of the two desired results, we can clearly see that finding a date is certainly much easier than finding the right guy because finding the right guy can take a rather long time.
They would probably have to know each other for a while first, and if that didn’t work out, she would have to find another guy and go through the whole process to get to know the other guy all over again.
Whereas, finding a date is much easier compared to helping find the right guy.
Therefore, the lower hanging fruit is to help the groups of people that just want to find a date.
So from here, you would have eliminated the successful women group who are wanting to find the right guy.
Now that you are left with two potential groups, of the two of them, you want to see which group would be actually able to buy from you.
For this, you will have to answer two questions:
- Do they have the ability to buy?
- Do they have the willingness to buy?
Let’s start with the first group – Young women who are looking for dates.
Question 1: Does this group of women would have the ability to pay?
Some might, but for a large portion of them, they may not have the ability to pay if they have just started working.
Furthermore, if they are still early on in their career, they may not have a high enough pay to be able to buy from you.
Answer: Most probably do not have the ability to buy.
Question 2: Does this group of women have the willingness to buy?
For those who do have the ability to buy, they might not necessarily want to pay just to get a date.
A possible reason could be that they are still young and want to have fun.
So, to them, it might not be an urgent situation for them to find a date.
Hence they may not see the need to pay for dates since they are still young.
Answer: No willingness to buy, even if they could afford it.
From here we can see that this group of women would not be ideal clients for you, and so you do not want to market to this group of people.
Let’s get into the next group of women – Female Executives over 30 that have never dated before
Question 1: Does this group of women have the ability to buy?
Since this is a group of executives and they have probably been in the workforce for quite some time now considering they are over the age of 30, chances are that they do have the ability to buy.
Answer: Most likely have the ability to buy.
Question 2: Does this group of women have the willingness to buy?
I would speculate that this group would most likely have the willingness to buy because if they are over 30 and haven’t had a date before, then the urgency to find a partner to settle down would be pretty high.
I remembered a long time ago when my wife (my girlfriend then) was a few years away from turning 30, her mother would constantly be pressuring her to get married quickly giving the reason that she was getting older and was about to reach 30.
Particularly in Asian culture (more amongst the older generation), if a woman gets above the age of 30, it would become harder for them to find a partner, or get married.
So, if my wife who was not even 30 yet was pressured to get married, then this group of women who are above 30 and have yet to get a date before, would probably have the urgency to not just find a date, but also to settle down and have a family.
Answer: This group would have the willingness to buy.
Now that two groups have been eliminated, we are left with just one group of people where we can focus on to serve and help.
This is the same process that you want to do for your own business as well.
Once you have narrowed down and identified who are these potential groups of people that you can help, then you want to know more about them.
What are the challenges and fears they have?
What are the hopes and dreams they have?
What are the limiting beliefs they have that is stopping them from getting the results they want?
Once you have all this information down, you would already have half the battle won because these are the most important elements that you need to know to build a highly profitable Email Coaching business.
Step 3: Define Your Step-By-Step System
Now that you know what your topic is and exactly who are your audience, this is where you want to define your system.
Your system is what will help your audience solve the problems they have right now, to the desired result they want to achieve.
Imagine that your audience is right now embarking on a journey to reach their desired destination.
And along the way on this journey, they will encounter several obstacles that they have to overcome.
These obstacles are the problems and challenges they have to face to reach their end goal.
And what you want to do is come up with a solution for each of the challenges along the way so they can eventually reach their end goal.
For example, if you’re in the dating niche and you help introverted men get dates, here are the possible obstacles that they might face along the way.
Each of these obstacles is the problems they currently encounter and is what you want to help them overcome.
Now, come up with a solution that can help them solve these problems.
So, it might look something like this (Note: I am not in any way an expert in dating so take this with a pinch of salt!):
As you can see, these are the solutions that tackle each of the obstacles in the previous diagram.
And together, these solutions for your system!
In the diagram above I only have 3 steps, but you could certainly have more steps for your system.
What you want to do is to have as many steps as needed for you to help your ideal audience go from where they are now, to the end goal they desire.
Once you have done this, what you have now is your system that can help your audience go from where they are stuck now, to the end goal they want to achieve.
This is the step-by-step system that you have created for your audience.
Now, all you have to do is to teach this system to your audience through your Email Coaching Business!
Step 4: Build Your Sales Funnel
For your Email Coaching Business, all you need is a very simple sales funnel.
And it looks like this:
In fact, all you need are just 3 components to be highly profitable:
- A Lead Magnet
- An Email Sequence
- A Sales Page
These are the 3 essentials of your sales funnel to start getting recurring paying customers.
A Lead Magnet is something you give away for free in exchange for your audience’s email address.
Some of the most common Lead Magnets are ebooks, reports, training videos, and webinars.
But since we are going to build and Email Coaching Business, what better Lead Magnet there is than an Email Course!
Here’s how you create an Email Course:
First of all, you identify the steps to take to the result your audience wants.
So let’s say if you teach people how to set up a blog, here might be the steps to take:
Step 1: Register a domain name and web host
Step 2: Choose a WordPress theme
Step 3: Create 3 blog posts
Step 4: Setup autoresponder
End Goal: A fully-setup blog up and running
In this case, since there are only 4 steps, then you would create a 4-Day Free Email Course.
Here’s what you might write as subject lines for each email:
Email #1: The first CRUCIAL step you have to do to create a blog
Email #2: How to choose the right WordPress theme for you
Email #3: How to write posts that people will love to read
Email #4: The “magic” to getting sales 24/7
As you can see, I took the very plain-looking steps and turned it into interesting subject lines that can attract the attention of your ideal audience so that they will want to open up the email to read.
And if you are in a niche that requires visual demonstrations like teaching martial arts, then in each of the emails, you could link to a video with a martial art lesson.
This is extremely powerful because it builds a connection with your audience, and allows them to get to know you better as you teach them a new lesson each day.
Now that you have created the Email Course, the next part is to simply create the sales sequence to sell your Email Coaching Program.
I call this the 7-Day Influence Sequence.
Basically, the Influence Sequence has 7 days of emails, and it already consists of the Email Course.
Here’s a visual representation of the 7-Day Influence Sequence:
If you noticed in the diagram above, the first 3 days are content, and on the 4th day it’s “content + sales”.
Which means that the 4th day, we introduce your Email Coaching Program!
Then on Day 5 – 7, this is where we get into your sales sequence to sell your Email Coaching Program.
The goal and purpose of your email sequence is to build rapport, trust & likability in your audience towards you, and then direct them to your Email Coaching Program sales page.
And that’s exactly what the 7-Day Influence Sequence is designed to do.
The final part of your sales funnel is the sale page.
This is where you ultimately want to direct your audience to Day 4 – 7 of your email sequence.
Essentially a functional sales page has just 4 key parts:
- The Headline: You want to have an attention-grabbing headline that piques the interest of your audience.
- The Hook: This is the part of your sales page that captures the attention of your audience that makes them want to read the rest of your sales page. Generally, this is also where you tell your story of the problems you encountered, and how discovered a solution to get the result that your audience wants.
- Your Offer: This is where you will be telling your audience exactly what they will get when they join your Email Coaching Program, what they will learn, the additional bonuses they will get, and also where you reveal the price.
- The Close: Once you have revealed your offer, this is where you have your Call-to-Action (CTA) to get your audience to join, and to also create urgency to get them to join your program.
These 4 parts are the bare essentials of a sales page.
Focus on getting these 4 parts done well, and you will have a fully-functional sales page ready to get sales.
Step 5: Launch Your Email Coaching Business
Now that you have created your sales funnel, it’s time to launch your Email Coaching Business and start getting customers and clients!
And the way to do that is by getting the attention of your audience to you (a.k.a. get traffic).
One of the biggest struggles that many entrepreneurs face is trying to get attention in their market.
Many people adopt the “build it and they will come” approach, thinking that all they have to do is create the content and people will magically find it.
Unfortunately, it doesn’t work this way.
That is why there are many people with great content, but never get any business because no one knows about them.
So in this step, there are two key elements to draw the interest of your audience:
- Content Creation: Consistently creating great content.
- Content Distribution: Distributing your content to different channels where your ideal clients are at.
Understanding Strategy VS. Tactics
As an entrepreneur, you want to understand the difference between strategy and tactics.
This is very important to understand how to avoid feeling frustrated when you hit a roadblock in the future.
Often times, when people hit a roadblock, they will say something like, “this doesn’t work”.
And because of that, they abandon the whole idea.
So for example, when people try to lose weight, the first thing they may try to do is dieting.
They go online, search for a diet plan and start going with the plan.
But after dieting for just a few weeks and they don’t see that they are losing weight, they will say that it doesn’t work and give up.
But if you really think about it, these people are confusing strategy with tactics.
In this case, the strategy would be to lose weight through dieting.
If you diet the right way and have the appropriate diet that is specifically catered for you, chances are you will lose weight.
But what many people do is they either choose the wrong diet or they diet the wrong way.
Those are tactics. So, rather than the strategy of dieting not working, it’s that specific way of dieting that doesn’t work.
Another good example is a strategy used to win wars.
One of the most effective strategies to win a war is to cut off the enemy supply lines.
If you remove the means for your enemies to replenish food, water, and ammunition their army will not be able to fight for long, and on top of that be too demoralized to fight for their country.
As long as this strategy is executed successfully, you will win the war.
However, for this strategy, there are many different tactics that can be used.
For example, you could send in a special task force to infiltrate enemy lines and either poison the enemy’s supply line or bomb the supply areas.
Another tactic could be to send in troops to raid the supply areas.
Or, you could fire artillery at the locations where the supplies are produced.
You could also choose to send in air bombers to drop bombs in supply areas.
So as you can see, there are many different tactics you can use to execute the strategy.
However, not all tactics may work.
The special task force may end up getting spotted and get wiped out before they had a chance to find out where the supplies are coming from.
Or, the air bombers could get shot down before they could drop those bombs.
But that doesn’t mean the strategy doesn’t work.
Strategy is timeless.
That is why Sun Tzu’s book The Art of War is still one of the most widely read books till today, and many have successfully applied the strategies taught in there even though it was created centuries ago.
Tactics come and go, and it’s important to identify whether your traffic approach is a strategy or a tactic.
If the strategy is sound but the tactic you tried failed, try using other tactics to achieve the goal of the strategy.
Now, the strategy to get the interest of your audience is simple — create great content, find where your ideal audience is, and give it to them.
As long as you create good content and place it in front of people who are interested in your topic, you will have traffic coming to your site.
The Key To Creating Great Content
What determines whether your ideal audience will want to know more about you, what you teach and eventually buy from you, is dependent on the quality of content that you create.
If you put out good content, they will recognize you as someone who brings value to them and will become your fan.
But if you put out bad content, then they will probably ignore you and you won’t be able to turn them into your customers.
But here’s the good news — you will keep getting better as you create more content.
We all will most likely suck when creating our first few content pieces.
In fact, your first 10 pieces of content will most likely be bad.
But from the eleventh onwards it will start to improve, and by the twentieth or the fiftieth content, it will be really good!
Even some of the well-known experts we know today would cringe at the content they put out when they first started out.
So, you don’t have to worry as long as you keep creating content and seek to continually improve.
Now, if you’re like me and want to start creating great content right from the get-go, then I want to show you a “shortcut” to creating great content.
And that lies in the problems your ideal audience has and coming up with a solution for it.
You see, we all have problems. And that’s why people are always searching the internet for answers.
If you think about it, the Search Engine is built on people finding solutions to their problems.
People search for all sorts of solutions like “how to unclog my sink,” or “how to get rid of acne,” or “fastest route to get to XYZ mall,” or “how to cure cancer,” or “how to start an online business,” and so on.
For example, if you are in the weight loss niche and one of the problems your ideal audience is facing is having trouble keeping to their diet, then you could come up with two different angles for your content:
Angle 1: Acknowledge their struggles and come up with a solution for them. So, a content you could create would be “The Foolproof Diet Plan For Those Who Lack Discipline”.
Angle 2: Disrupt their belief of having to diet and let them know they have an alternative. So, a content you could create would be “5 Steps To Effective Weight Loss Without Ever Having To Diet”.
As you can see, both are powerful in attracting the attention of your ideal audience because it speaks directly to their problems.
So, you want to create content that is centered on solving your ideal audience’s problems.
Getting Traffic Is A Numbers Game
When I first started out, I always wondered why I wasn’t getting more traffic.
At that point in time, I was pretty much only putting out one or two pieces of content a month and I kept thinking to myself, “This is impossible”.
Then one day, I suddenly had a huge influx of traffic to my sites and gotten tons of subscribers.
After doing some digging, I found out that I got all that traffic from just one piece of content I had created earlier because lots of people were sharing that piece of content.
From there, I realized that traffic was really just a game of numbers.
The fact is that not every piece of content that you put out there is going to get lots of traffic.
In fact, most of your content is probably not going to get much traffic at all.
But for a few of those content you put out, it will generate a disproportionate amount of traffic to your site.
For example, the first 10 pieces of content that you put out might not really get any traction at all.
But the eleventh piece might hit a home run.
If you had stopped at the tenth piece of content, you would never experience the breakthrough you could have had on the eleventh piece.
When my wife started her Email Coaching Business, one of the channels she focused on was Quora.
Quora is a great place for reaching your ideal clients and distributing your content to.
At first, my wife hadn’t much results from Quora.
She had been posting for weeks and had merely a handful of subscribers each day.
Then suddenly on one of her posts, she suddenly had an influx of traffic to her site, resulting in over 200 subscribers in a single day!
Had she stopped just one post before the post that got her a huge amount of traffic to her site, she would never have gotten those subscribers.
So, if you keep creating content on a consistent basis and distributing to the right places, then sooner or later, you will have that piece of content that will capture the interest of your ideal audience, and bring you that huge amount of traffic to your site.
If you have heard of the 80/20 rule before, it does apply here as well.
Basically 80 percent of your content will probably not bring lots of traffic to your site.
But the 20 percent will bring in tons of traffic to your site.
So if you only ever put out 10 pieces of content, then only two of them will generate substantial traffic to your site.
But if you put out 1,000 pieces of content over time, then 20 percent would mean that 200 pieces of your content would be bringing substantial traffic to your site!
This is where Robert Collier’s quote really fits perfectly here:
So as long as you do not stop putting content out there for your ideal clients, it’s basically impossible for you not to succeed.
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Your Roadmap to $10,000/Month
If you’ve never earned $10,000 per month or more before, it may seem like an unreachable goal.
That was what I thought as well when I first got started.
In fact, when I first started, my goal was to only hit $5,000 per month and told myself that if I could achieve that, I would be very satisfied.
But I managed to break the $10,000 per month mark in just 4 months, and it just kept growing from there.
Now, I’m not saying that you will also get the same results as well.
But if you keep at building your business and not let setbacks hold you down, eventually you will get there when you let the “snowball effect” of the recurring payments compound month after month.
Getting to $10,000 per month and beyond is just simply a matter of simple maths, and here are a few ways to get there:
A) Price your Email Coaching at $200/month, and get just 5 new customers each month. This will give you $1,000 in brand new recurring revenue each month.
This was what I did when I first started.
I priced my Email Coaching at $200/month and as I got more customers, I increased my price.
Here’s a table to show how long it will take you to get to $10,000/month in Monthly Recurring Revenue by just getting 5 new customers each month at $200/month:
From this table, you can see that to reach $10,000/month, it will only take you 10 months.
And in one year you would be generating $12,000 — all in Monthly Recurring Revenue!
While it might seem inconceivable that you can really go from just $1,000 to $10,000 in just 10 months, that’s definitely possible just by using simple math.
How would that feel if you achieved that?
I don’t know of any job that can give you a pay raise from $1,000 to 5-figures in a year.
If you have a full-time job, I’m sure you’d agree that it would be a nice “side” income, or you could just fire your boss and do this business full-time.
Looking back on my own business, it seemed really crazy to have such growth that quickly, but when I sat down and really analyzed the math, I realized that it was very achievable and I didn’t even have to strive for more new clients each month.
Just maintaining the same number of new customers each month is more than enough to grow your business consistently and predictably over time.
And if you’re thinking that getting 5 new customers a month is difficult, when I first launched my Email Coaching Business, the first month I had over 20 customers.
So, to get 5 customers a month is certainly very achievable. In fact, I’d be surprised if you don’t even get 5 clients at all!
B) Price your Email Coaching at $200/month, and get 10 new customers each month. This will give you $2,000 in brand new Monthly Recurring Revenue each month.
So what if instead of getting 5 new customers each month, you now get 10 new customers each month at the same price point of $200/month?
Here’s a table to show you how long it will take to get to $10,000/month in Monthly Recurring Revenue:
By just getting 10 new customers each month, you will break the $10,000/month mark in just 5 months!
In just 5 months you would have gone from making a decent income to a really nice and life-changing income.
And all you have to do is to focus on getting just 10 new customers each month!
You can see that by compounding the Monthly Recurring Revenue each month, it creates this “snowball effect” that allows you to really grow your income very quickly and steadily.
C) Price your Email Coaching at $500/month and get 5 new customers each month. This will give you $2,500 in brand new Monthly Recurring Revenue each month.
Now, what if you priced your offer at $500/month and just get 5 new customers each month?
From the table above, you can see that you would be able to hit the $10,000/month mark in just 4 months!
And if you’re wondering, getting 5 new customers a month at $500/month is certainly achievable as well.
As long as you are able to help your clients achieve the results they want, and it solves a burning problem in them, they will happily pay for your advice and for your guidance to help them get out of where they are now, to get to the desired outcome that they want to achieve.
In fact, I’ve been able to get Email Coaching customers from $199/month, all the way to $1,999/month.
So if I can charge that much in my Email Coaching Business, you certainly can as well!
While you don’t have to immediately charge that much at the start, you can get there eventually.
It’s a gradual process and you don’t have to get there from day one.
One of my mentors once told me, “No matter how low you price your offer, there will always be people who cannot afford it.
And no matter how high you price your offers, there will always be people who can afford it.”
I want you to realize that getting to the 6-figure mark for your business isn’t impossible.
It just takes consistent effort on your end to get the same number of customers each month, and then let the monthly recurring payments compound over time.
Oh, and one more thing…
All the examples I mentioned above are assuming your traffic stays stagnant.
But what if your traffic grew each month as well?
That means that you will be getting more new clients each month.
If you get just one to three more new customers each month, then the growth of your business would literally be exponential!
Do You Believe You Can Succeed?
One of the biggest struggles people have when starting their Email Coaching Business is really believing that they can actually succeed.
When I first started my business, I struggled the most at the beginning.
To give you an analogy, it’s like the windmill.
To get the windmill going at the start requires a strong force of wind.
But once it has started spinning and the momentum is picking up, then it starts to easily spin on its own momentum without needing much wind as compared to the start.
And that is the same with building your Email Coaching Business.
Les Brown once said that the hardest part of his journey was to believe in himself that he, who had been labeled “educable mentally retarded” from young, could actually succeed.
While it took me just 4 months to go from $400/month to breaking the $10,000/month mark, and then subsequently to $30,000/month and beyond, it actually took me years to get to that point where I could have the breakthrough.
That’s because the hardest part was actually believing that I could be successful and that I could actually build a 6-figure business.
Just a number of years prior to achieving that, I had been out of a job and unemployed for two years.
My confidence was at its lowest and I started to really doubt myself.
I had never made that kind of money before so I didn’t really think it was possible.
I had set it as a goal and told myself that I will hit it, but deep down I had doubted myself.
Friends and family around me were telling me that times were tough and to just settle for a mediocre job that was paying a mediocre salary.
I never really believed I could achieve it until I started to learn from people who had crossed the 6 to 7-figures mark.
And from there, I took a leap of faith and believed in myself.
That’s when I really put in the work and did whatever it took to hit my goal.
Without the conviction and belief that you can do it, everything you learn will be pointless because when doubt starts to creep in, then you would stop doing what is needed to be successful.
Therefore, you have to start believing that you too can achieve success and build a highly profitable online business, and impact the lives of the people you help along the way.
Once you have that strong belief in yourself, then you will still be able to push through when times get tough, until you succeed.
Many people have literally gone from rags to riches, and so can you.
The first step begins with you believing in yourself.
Now start taking action, and start building your own highly profitable Email Coaching Business!
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